Ayra Starr changed my life – Mavins boss Don Jazzy

Mavin Records founder Michael Ajereh, popularly known as Don Jazzy, has opened up about the profound impact singer Ayra Starr has had on his life and career.

Don Jazzy made the remarks in a post on X while reflecting on the journey of the Grammy-nominated singer, whom he discovered through an Instagram freestyle before signing her to Mavin Records.

“She has most definitely changed my own life too. I bless the day i was shown her instagram freestyle o. And she has been nothing but a dream Starrgirl.”

The music executive’s comment highlights the role Ayra Starr has played not only as one of Mavin’s biggest success stories but also in influencing his perspective as a music executive.

In an interview on The Echo Podcast last year, Don Jazzy recalled discovering Ayra Starr on Instagram and signing her to Mavin Records in 2020 when she was 18.

Recounting his first impression of the young singer, he said: “The minute I saw her, I was like, this is it.”

According to Don Jazzy, signing Ayra Starr was part of an effort to position a young Nigerian female artiste for international success.

Since joining Mavin, Ayra Starr has established herself as one of Nigeria’s leading Afrobeats exports, recording major hits including “Rush” and earning a Grammy nomination.

Her rise has also coincided with Mavin’s growing international profile, with the singer becoming one of the label’s most recognisable artistes globally.

Don Jazzy’s latest post has attracted attention online, with fans and music followers praising the music executive for recognising the influence of an artiste whose career he helped launch.